1. The phrase “ the medium is the message” was coined by:
(a)Wilbur Schramm
(b)McNelly
(c) Herbert Marcuse
(d)None of these
2. An advertorial is:
(a)A news
(b)An article
(c) An editorial
(d)None of these
3. There is immediate feedback in:
(a)Mass Communication (b)Interpersonal Communication (c) Top-down Communication (d)None of these
4. Film is a:
(a)Hot medium
(b)Cool medium
(c) Medium with low definition data
(d)None of these
5. APNS is a representative body of:
(a)Newspaper workers
(b)Owners
(c) Newspaper hawkers
(d)None of these
6. A Communication message is decoded by:
(a)Sender
(b)Channel
(c) Receiver
(d)None of these
7. Dawn newspaper was founded by:
(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam
(c) Allama Iqbal
(d)None of these
8. Communitarian journalism is:
(a)Civic journalism
(b)Public journalism
(c) Yellow journalism
(d)Both (a) and (b)
9. The originator of phrase “fourth estate” describing the press was a:
(a)Journalist
(b)Parliamentarian
(c) Bureaucrat
(d)None of these
10. AP is a news agency of:
(a)France
(b)UK
(c) US
(d)None of these
11. Scoop is:
(a)Exclusive story
(b)Sensational story
(c) Scandal story
(d)None of these
12. Yellow journalism got its name from a:
(a)Cartoon character
(b)Yellow kid
(c) Both (a) and (b)
(d)None of these
13. Libel is a:
(a)Spoken accusation
(b)Written accusation
(c) Spoken defamation
(d)None of these
14. Muckraking investigates:
(a)Scandals
(b)Murders
(c) Slander
(d)None of these
15. Classified ads are:
(a)Classified information
(b)Brief advertisements
(c) Both (a) and (b)
(d)None of these
16. A banner headline of a newspaper is printed:
(a)In a box
(b)In the middle of a page
(c) Across a whole page
(d)None of these
17. PID is a:
(a)Federal government department
(b)Provincial department
(c) Military department
(d)None of these
18. A newspaper article depicts the opinion of:
(a)Editor
(b)Writer
(c) Government
(d)None of these
19. A brief description of a picture in words is called:
(a)Byline
(b)Obituary
(c) Caption
(d)None of these
20. Tahzibul Akhlaq was launched by:
(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c) Maulana Abul Kalam Azad
(d)None of these
(21) What is by line?
(a) A railway track
(b) Text written on line
(c) Reporter’s name printed with story
(d) None of these
22) Intra-Personal Communication is:
(a) Communication with personal friend
(b) With people
(c) With Self
(d) With Family
23) What is ABC?
(a) American Business Circle
(b) American Business Corporation
(c) Audit Bureau of Circulation
(d) None of these
24) Who was the first Editor of daily ‘Nawa-e-Waqt?’
(a) Majeed Nizami
(b) Mujeeb Nizami
(c) Hameed Nizami
(d) None of these
25) When Television Transmission was started in Pakistan?
(a)1970
(b)1964
(c)1990
(d)1962
26) The assignment allotted to a newspaper reporter is called:
(a) Creed
(b) Beat
(c) Embargo
(d) Feature
27) A journalist who is not attached with any newspaper is called:
(a) Retainer
(b) Correspondent
(c) Free Lancer
(d) Stinger
28) Identification Marks written on the top of news story page is called:
(a) Credit line
(b) Slug Line
(c) Embargo
(d) Tip
29) The Communication based on purchased time or space is called:
(a) Publicity
(b) Advertising
(c) Propaganda
(d) None of these
30) Press and Publication Ordinance was introduced in:
(a) 1963
(b) 1965
(c) 1995
(d) None of these
31) Tabloid newspaper is of small size with:
(a) 3 columns (b) 4 column
(c) 5 columns (d) None of these
32) A brief introduction of a photograph is called:
(a) Embargo
(b) Outdoor Broadcast
(c) Caption
(d) None of these
33) Newspaper’s masthead is called:
(a) Headline (b) Flag
(c) Sub-Heading (d) Embargo
34) Who was the first Editor of the daily ‘Jang’?
(a) Mir Shakeel-ur-Rehman
(b) Altaf Hussain
(c) Mir Khalil-ur-Rehman
(d) Nasim Hijazi
35) The term ‘Global Village’ was coined by:
(a) George Gerbener
(b) Marshal Meluhan
(c) Wilber Schramm
(d) Pamela Shoemaker
36) The inventor of the printing press was:
(a) Marshal Meluhan(b) Ts’ai Lun
(c) Johannes Gutenberg
(d) None of these
37) Pakistan’s first official news agency was:
(a) UPI (b) IPA
(c) APP (d) NNI
38) PEMRA Ordinance was implemented in:
(a) 1997 (b) 2002
(c) 1998 (d) 2004
39 ‘Press Note can be issued by:
(a) Editor (b) Government official
(c) Reporter (d) Sub-editor
40) ‘Stringer’ is called to:
(a) Whole time employee
(b) Part-time correspondent paid a column rate
(c) Sub-editor
(d) None of these
41) What is ‘Scoop’?
(a) Common report
b) Beat news
(c) Exclusive story
(d) None of these
42) What is ‘Superhead’?
(a) Multi common story
(b) Headline of the paper
(c) Sub-heading
(d) None of these
43) ‘Stringer’ is called to:
(a) Whole time employee
(b) Part-time correspondent paid a column rate
(c) Sub-editor
(d) None of these
44) Extra-Personal Communication is:
(a) with family
(b) self
(c) with more than two persons
(d) None of these
45) Newspaper’s masterhead is called:
(a) Headline
(b) Flag
(c) Sub-Heading
(d) Embargo
46) ‘Folio’ is the name of:
(a) Follow up
(b) Page number
(c) Date line
(d) Cut
47) Who was the first Editor of the daily ‘Jhang’?
(a) Mir Shakeel-ur-Rehman
(b) Altaf Hussain
(c) Mir Khalil-ur-Rehman
(d) Nasim Hijazi
48) Acknowledgement of the source of a picture or a story is called:
(a) Credit line
(b) Byline
(c) Courtesy
(d) Reference
49) Continuation of a story on another page is called:
(a) Reference
(b) Follow up
(c) Jump
(d) None of these
50) PEMRA Ordinance was implemented in:
(a) 1997
(b) 2002
(c) 1998
(d) 200